Detecting Type of Persuasion : Is there Structure in Persuasion Tactics?

Existing works on detecting persuasion in text make use of lexical features for detecting persuasive tactics, without taking advantage of the possible structures inherent in the tactics used. In this paper, we propose a multi-class classification, unsupervised domain-independent model for detecting the type of persuasion used in text, that makes use of the sentence structure inherent in the different persuasion tactics. Our work shows promising results as compared to existing work, and vector-embedding models.